MBDART was honored to co-host the US Commercial Service and Market Access Specialists from US Embassies in Germany, Turkiye, Croatia, and Romania for a trade focused exchange. Working in partnership with the Monterey County Economic Development Office, Central Coast Marketing Team, Monterey Bay Economic Partnership, UC Santa Cruz-MBEST, Santa Cruz County Economic Development, See Monterey, Monterey Wines, and Joby Aviation, the local coalition and Commerce teams held a day of meetings and tours at the UCMBEST Marina Office and Joby Aviation’s Marina Manufacturing facilities.
“We really appreciate Joanne, Chris and the whole delegation for making the time to come visit us here in Marina and the Monterey Bay region. We learned about key features of their respective markets, tools and programs available to U.S. companies looking to initiate or expand EU trade, and key market access events occurring throughout the year. We also had the opportunity to educate the EU-based folks about the amazing companies, economic drivers, and quality of life offered here in the Monterey Bay region. Perhaps most importantly, we had the chance to meet, share a meal and establish person-to-person connections that will facilitate more effective and efficient engagements into the future.”Josh Metz, Executive Director, MBDART
US Embassy Market Access Specialists provided information and insights into unique market interests and access information for each of their respective countries. Topics such as key growth areas, Commerce provided market access services, and key events were discussed. The local coalition provided market and organization overviews, including strategic programs, key economic sectors, interest and opportunities for Foreign Direct Investment, and tourism and hospitality opportunities for EU travelers.
“Our meeting with DART leadership and so many local experts who are instrumental in leading economic development in the Monterey Bay region was incredibly valuable. Gaining a deeper understanding of the industries that underpin the regional economy and drive workforce development allowed for an enriching conversation about how the U.S. Commercial Service/ITA can help support existing efforts to grow international trade and investment the region. We look forward to more such engagements in the months ahead.”Joanne Vliet, Director, U.S. Commercial Service – Silicon Valley/San Jose
U.S. Department of Commerce | International Trade Administration
The exchange was productive and left the Commerce and EU teams with increased market awareness, inspiration for future exchanges, and key contacts to develop new market channels for Monterey Bay regional and California companies. Significant international opportunities exist in sectors including travel & tourism, processed food, education/training, agtech, aviation, and information technology, all of which are key industries driving the regional economy. We look forward to growing and expanding these relationships, both with the local San Jose based Commerce team and their US Embassy-based colleagues.
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets. The Global Markets unit promotes U.S. exports, especially among small and medium-sized enterprises; advances and protects U.S. commercial interests overseas; and attracts inward investment into the United States. https://www.trade.gov/